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Want to own your own business (and bring your kids to work…)?

We would like to share some exciting news.  We are franchising our award winning music program and most popular class, songs for seeds, so that we can bring the songs for seeds magic to communities across the country. 

You can be a part of the fun and join the songs for seeds family!  For more information about songs for seeds franchising, check us out at www.appleseedsplay.com/songs-for-seeds/franchising or watch our songs for seeds franchise video here.

This has been a carefully thought out journey that began in 2012. We partnered with an apple seeds mom who had been bringing her twins to songs for seeds classes from the time they were 6 months old until they were 4 years old to create a franchise prototype.  The goal was to capture all the music and fun from our songs for seeds classroom and bring it to another location in NYC…then ultimately other communities across the country.   To make the class more portable, we took all the equipment, instruments, activities and props and fit them into a mobile unit we now call “the roadie box”.   Two and a half years later, our first franchisee is selling out her classes at the Downtown Community Center in Tribeca and looking for an additional space uptown.  Based on the incredible success of this first location, our confidence in the program and our positive experience teaching and supporting others in how to launch and run a songs for seeds business, we are ready to expand the program outside of NYC.

We want to thank you all for the support you have given us and the love you have shown songs for seeds over the past 6 years.  Every time we heard one of your children sing “songs for seeds…” or wave a magic wand saying “zickity wickity doo”, we felt we had something special.  After two years of testing the songs for seeds franchise model and rocking out with the kids of Tribeca, we now know we do.   We look forward to continuing to sing and dance with you in songs for seeds classes in Chelsea, on the UWS and at Oval Kids as we expand and bring songs for seeds to the kids in other neighborhoods – near and far.

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York.  Such filing does not constitute approval by the Department of Law. 


April Employee of the Month - Cassie Orzano Haviland

Congratulations are in order for Cassie Orzano Haviland - our April Employee of the Month! 

This past month, Cassie managed a record breaking month for the birthday department at apple seeds (WOW!) without even breaking a sweat (if she did, we didn't see it). Cassie tackles everything thrown at her with grace, a smile, and her signature giggle. Her knowledge of apple seeds and EVERY department is not only impressive, but greatly appreciated.

Cassie - Thank you for keeping us all on track and helping run and grow apple seeds. We would be lost without you!


Women Helping Women concert

by Alison Qualter Berna

My unbelievably generous mother-in-law, Dr. Maria Boria, started a women’s health clinic on the Eastern Shore of Maryland 10 years ago this month. Over the last 10 years, she has worked entirely for free, providing health care to the poorest of citizens, mostly to the uninsured and to many of the immigrants who work the farms in her rural community.

Dr. Maria Boria with granddaughters, Madeleine and Sydney Berna
Her selfless acts prompted Carla Massoni, a big hearted art gallery owner in town, to organize a benefit concert 10 years ago at The Garfield Center for the Performing Arts in Chestertown, MD. The proceeds each year have gone to basic medicine and supplies that are needed to continue the clinics.

This past Wednesday, Mach 18th, we celebrated Maria’s incredible spirit at another sold out event, the 10th annual Women Helping Women concert. Our daughters Madeleine and Sydney were extremely proud to be an integral part of the ensemble of 25 musicians and artists who played music, read poetry and sang original songs.

Sydney Berna performing "Rainbow Connection"

Madeleine Berna performing "Stay"
I’m super proud of my two girls who, at 9 years old, walked up on that stage without sheet music and played and sang as if there weren’t hundreds in the crowd. The songs they chose to play and sing brought hope and soul to the event, and I sit in awe of them! 

To see Sydney play and sing The Rainbow Connection, visit: https://www.youtube.com/watch?v=7Jj_zYinZU4

To see Maddie play and sing Stay by Rihanna, visit: https://www.youtube.com/watch?v=BOfw7mkbYXA

The event ended with the benefit’s theme song written by Pam Ortiz, reminding us that angels don’t always have wings…they are often right here with us, with two feet firmly on the ground.


5-Year-Old Hoops Phenom with One Hand Dreams of Playing at UK for Calipari

by Alison and Allison

Our friends Rachel Roberge and Skip Connors are raising one incredible boy. Jackson Connors is in kindergarten and loves to play basketball. Missing his right hand hasn’t stopped him from dribbling, passing, shooting and playing with the elite players in this country. Knowing his parents as well as we do, we KNOW that this is because of their unconditional love for him, and their ability to focus on what Jackson can do, rather than what he can’t do. We believe Rachel when she says we are all perfectly imperfect…and to embrace the gifts we have been given in our lives.

Watch this beautiful story about our little apple seedling Jackson, and share it widely…it’s a powerful message.


WOMEN HELPING WOMEN - the 10th annual benefit concert in Chestertown, Maryland

by Alison Qualter Berna

On Wednesday, March 18, my mother-in-law Maria Boria Berna will once again be honored at the 10th annual Women Helping Women benefit in Chestertown, Maryland.

Ten years ago, Maria started two clinics in rural Maryland, without much pomp or accolades. This incredible woman simply opened the doors of a local church and invited the poor, mostly Guatemalan immigrants, and those without healthcare, to come in and receive her free medical services.
As an OB/GYN, she saw mostly women in those first few years. Yet in time, word got out about her open mind, her empathetic spirit and her generous way. Soon, men were asking to see her to check on an illness or an injury, and a full scale general practice was born.

Maria’s only concerns are the short and long term well being of the patients she serves. She works many hours and drives quite a distance, to Marydel, to give of herself every week. She even changed the hours of activity to be more available to working people, which means she often works at night. Diabetes has become an epidemic among the population and thus she focuses on educating patients on a healthier diet and lifestyle.

Did I mention that Maria is 85 years old? She defies age and gives me, my husband and our children, hope of what our lives can be when we focus on the well being of others. Her life’s lesson is to be grateful for what we have and then share those gifts with those around us.
For that, we are forever grateful.

The concert on Wednesday night will include talent from all over the Eastern Shore, including our very own children Maddie (playing and singing Stay by Rihanna) and Sydney (playing and singing The Rainbow Connection).
Every year, it is a magical, musical night.
Proceeds from the concert will go to basic medical equipment and medicine to help those most in need and cannot afford care. To support this amazing cause, visit http://www.garfieldcenter.org/gcaevent/women-helping-women/

We will send an update next week!