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The funniest, most honest movie about mom friends is out August 4th. Here is a sneak peek!

by Allison Schlanger

I made some of my closest and most incredible friends through my kids (those are not them pictured above...). One of those friends is named Julie Rudd. Julie has been part of my loving, supportive and super fun mom village since our 12 year old boys were in kindergarten. She recently wrote Fun Mom Dinner, the funniest, most honest movie about mom friends you will encounter -- and it is opening in theaters on August 4th. The movie stars Toni Collette, Molly Shannon, Bridget Everett and Katie Aselton as the moms, and Adam Scott, Adam Levine (yes that one), Rob Huebel and Paul Rust as their husbands/love interests. Paul Rudd, Julie’s husband, has an awesome cameo as a medical marijuana dispensary owner. Julie calls Fun Mom Dinner her love letter to moms. It is not only a must see, but you may want to consider bringing along one of your kid’s diapers. It is that funny. I know most of us can't remember the last time we found ourselves in a movie theater at a non-animated film. The great news about Fun Mom Dinner is that it will be released OnDemand the same day it premieres in theaters -- so put the kids in bed, grab a glass of wine and your significant other (or fun mom friend) and hit the couch. You are in for a really good night.

Here is the very official “interview” I did with Julie about the movie…

Hi Julie.
Hi Allison.

Did you always have a movie in you? 
I'd like to think I did. I do believe it took going through years of being married, becoming a mom and getting several years of parenting under my belt to come up with this specific story. I think the idea for it just happened to come at a moment when I was ready for it. I was a little hungry to claim a corner of my life for myself. My kids were a bit older and I felt like I might have something to say about this stage of life...and a funny way to say it. Plus, I'm always so tired, so everything seems like a good idea!

You are one of the most present moms I know, and you are a co-owner of Samuel’s Sweet Shop, one of the busiest stores in Rhinebeck, NY. How did you find the time to write and make a movie with all you have going on?
It all really happened pretty organically. I had an idea one day that no one had really made a movie, a comedy, about moms. Moms that felt real and not stereotypical. (This was in 2013, before Bad Moms). I started thinking about it and then I couldn't stop. I asked my good friend, Naomi Scott, if she wanted to work on it with me. She's a film and TV producer in LA. We've been friends for years, were at each other's weddings, had our kids around the same time. That initial conversation turned into about a year of FaceTiming and brainstorming. I always had a general idea that I wanted a few moms to find themselves at dinner together, some willing participants, some reluctant, and to have the night become a bit of an adventure. By the end, I knew I wanted the moms to be bonded together. I always wanted it to be a love letter to moms and to the power and necessity of having these friendships in our lives.

This was your first script. How did you know if it was any good?
I didn't know if it would be any good. Initially, I didn't think I would end up being the writer. I thought I could come up with the story and then we would hire a writer. Once I had worked out the story and come up with the characters, I felt really attached to them and I asked Naomi what she thought of me taking a stab at writing the script. She really encouraged me. Once I had a first draft completed, we showed it to a few smart and funny people that we trusted. All signs pointed to keep on going, so that's how I became the writer. Once we had the story, I wrote the first draft of the script in about 4 months by myself. I would drop my kids at school, come home to a quiet apartment and write for four hours every day. Then Naomi and I met with Alethea Jones. She came on to direct it and she truly was the final piece. She brought so much vision to it and collaborating with her was really productive and fun.

There are so many films about the high school years, the college years, getting married...what is it about this time in our lives...our kids entering school/making mom friends that made you base a movie on that phase of life?
I think I was just really struck by how much my mom friends, you included, had come to mean in my life. It took me by surprise that, at this stage in my life, I had found myself in a group of women where I felt really understood and supported. That feeling was the genesis of the idea. I wanted to celebrate that.

You did manage to get your friends in there through a very flattering opening sequence where you included pictures from our high school years complete with the big hair and sweatshirts of the 80’s. What was the idea behind that?
Yes! That was so fun! There is a definite 80's thread that runs through the movie. I think it's a subtle, but very important part of it. These women are in their forties. They are busy and tired and overworked and probably under appreciated. Something about having them out for a crazy night made me want them to remember back to when they were teenagers - before they were wives and moms - when the future was unknown and they were a bit more reckless and romantic. I liked the idea that the music in the film and talk of John Hughes are touchstones to the girls they once were and to the feeling they rediscover on this night. I wrote the movie listening to only 80's music in headphones. It was really helpful. So for the opening credit sequence, we thought it would be fun to do it in the style of an 80's movie. Full, stand alone credit sequence at the beginning. Most movies don't do that anymore. Also, using old 80's photos of the actresses when they were teenagers and lots of other girls, including you, was just really fun. It was another way to express that these moms are gonna get back in touch with who they used to be.

From the opening credits. XXL sweatshirts for all.

Fun Mom Dinner centers on 4 moms that meet through their kids’ preschool, but the scenes with the dads are also some of the best. Why was it important for you to get the dad's perspective in the film?
I love the dads in the movie. Those are some of my favorite scenes. They were really fun to write. I wanted them to be great guys. I knew that what you'd expect from this movie would be that the dads are gonna be in charge of the kids and do everything wrong and mess everything up. I like that we do something different. The dads do get into a situation and they certainly don't handle it like the moms would, but they do just fine. They handle it. They also have some very real conversations with each other and maybe surprise the audience a bit.

How did you get such an incredible cast for a first effort?
I'm still in shock about the cast that we assembled. It is truly a "never in my wildest dreams..." sort of thing. Each actor made their part better and richer and I think that is always the hope. We all bonded on set. It was a very female heavy cast and crew and that was amazing and inspiring. Lots of moms around!

From the set…
Alethea Jones – Director (front right with headset)
Julie Rudd – writer (over Althea’s left shoulder)
Naomi Scott – Producer (to the left of Julie)

Julie Rudd, Alethea Jones, Toni Collette, Katie Aselton, Molly Shannon and Naomi Scott

Beyond the humor - which there is a ton of - this is a really honest, revealing movie. So many of the lines feel as if they were stripped from real life. Were you ever nervous to be that honest?
Never. Earlier drafts, I think, had even more of the marriage/relationship stuff in there. A script goes through so many drafts and sometimes really good stuff gets left behind in service of the story and the flow and keeping it funny. I think the little moments of real, quiet honesty in a movie are always the best parts. I'm thrilled that, even though it's a comedy, we have a bunch of those.

A lot of women our age had careers and then chose to stay home and raise their kids. As their kids get older they have a desire (or finally the time) to work outside of the home again. At 45+ you all of a sudden have an entirely new career/phase of your life happening right now. Will you continue on this path?
I hope so. I have a family and kids and that is always going to be my priority, but this experience has given me something that was missing from my life. Something that is mine. An accomplishment outside of my own kitchen! I have other ideas and stories I want to tell and, luckily, writing is something that you can do anywhere and mostly, on your own schedule. So, I'm hopeful, that I will get the opportunity to continue.

Do you think writing and getting this movie made impacted your kids?
I do. I think, at first, my kids didn't really understand what I was doing or why I wanted to do something other than be "mommy". My youngest definitely felt like it was taking some time away from her. But, when we were shooting and they came to set to visit me, I know they were proud. I could see it and that was an incredible thing to feel. My son said something like "All these people are working on the thing you wrote at the dining room table?" I think as they grow up, it will continue to have an impact on them. Plus they see how happy it’s made me.

What advice do you have for moms that want to do something for themselves that will pull them away from doing the things they are used to doing for their kids?
I think most of that conflict is just pressure we are putting on ourselves as moms. I have to remind myself all the time that my kids can figure stuff out, do things on their own. They are going to be OK. Yes, I spent some time away from my kids. I couldn't put them to bed for a few nights, but miraculously they still fell asleep! That was a good lesson for me to learn. My husband was in charge and that was great fun for everybody. The kids will be alright without us...for a little while anyway! And it's good to missed!

Thank you Julie.
Thank you Allison.



Credit: Karen Haberberg

Entrepreneurs are, by nature, creative people. They thrive on discovering new ways of doing things and are often quick to reject the status quo. However, when it comes to fueling growth in their businesses that innovative spirit quickly vanishes.

Over the last six years at BodeTree, I’ve had the opportunity to work with thousands upon thousands of entrepreneurs from all walks of life. More often than not, I’m amazed at how willing they are to approach the delicate question of growth with blunt force rather than finesse.

For example, dozens of restaurant owners I’ve worked with have “grown broke” by opening up location after location, even though their margins don’t support that strategy. Every so often, however, I encounter entrepreneurs who approach the challenge differently and find success as a result.

Meet apple seeds

For those of you who reside in Manhattan, there’s a very good chance you’re familiar with apple seeds . For those of you who aren’t familiar, apple seeds is a unique and extremely high-quality children’s play center that attracts the likes of Chelsea Clinton.

Their flagship location is enormous, especially by New York standards, and is almost always full of tots, caregivers, and parents enjoying the immaculate play centers and classes.

The concept is such a hit that I often wondered why there weren’t more apple seeds locations across the country. Eventually, my curiosity got the best of me, and I met up with the company’s founders to learn more.

The team behind apple seeds is just as interesting as their concept. It was founded by two couples, Allison and Craig Schlanger and Bobby Berna and Alison Qualter Berna. Both couples live in the Chelsea/Flatiron neighborhood and had twins around the same time.

They discovered that despite the growing number of families in the area, there weren’t many kid-friendly venues around. The team saw the need, and in 2007, apple seeds was born.

The growth quandary

The issue with concepts like apple seeds is that they’re subject to physical constraints. There are only so many hours in a day and so many kids that one location can support. Put another way, once you reach capacity, the only way to grow is to add locations.

While a market research study found that the apple seeds concept would translate well to other markets, the facilities themselves are capital-intensive and require a major commitment from prospective management teams.

Instead of diving head first into the obvious path, the team decided to seek out a lower-risk growth opportunity in the near-term while holding plans for an apple seeds expansion aside for the future.

Looking to franchising

The leadership team took a long look at the concept they developed and discovered that aspects of it were, in fact, scalable across the country. One of their classes, in particular, the music course, proved to be exceptionally popular.

The team realized that they had more than one path to growth. Instead of having to export the entire apple seeds program across the country to grow, they only had to export parts of it. They branded the music program “songs for seeds,” and set out to find a way to expand.

At that point, they had a difficult decision to make: they could try to build out songs for seeds locations themselves, or they could simply franchise the concept. After weighing the pros and cons, they decided to franchise.

Franchising enabled them to focus on running apple seeds and scaling the unique culture they created without having to leave home. The key, they discovered, was finding the right partners to make the endeavor successful.

Partnering for growth

The first songs for seeds franchise opened up in Tribeca in 2012 under the leadership of Lisa Kozinn. Lisa was a self-described “songs for seeds groupie,” who had been taking her twins to classes since they were six months old. As a “true believer” in the concept, Lisa was the perfect partner for the apple seeds team.

Finding partners who shared that passion proved to be the single most important factor in making the franchising strategy work. For apple seeds, it’s the ultimate win-win situation. By franchising instead of pursuing direct growth, they managed to create a force of advocates who can profit from their passions. Today, they have 21 franchises sold in nine states, with 15 open and many more to come.

The key lesson fellow entrepreneurs can learn from the songs for seeds story is that there are multiple paths to growth. By thinking creatively about the inherent strengths and weaknesses of your business, you can find the right structure to achieve your goals.

In the case of apple seeds, a direct growth-only strategy would have been too capital intensive and challenging to successfully pull off. Fortunately, the team possessed the creativity and foresight to explore alternative paths to growth. Once they embraced franchising, they never looked back.

Chris Myers is the Cofounder and CEO ofBodeTreeand the author of Enlightened Entrepreneurship.


Their School Was Destroyed, Help Them Rebuild It

Three years ago, a math teacher from  the United Nations International School (UNIS) -- named Jamie Dougherty -- went to Nepal and was deeply impacted by her experience.  She couldn’t shake what she saw in Nagarkot, Nepal that summer; children going hungry and villagers without an education.  So Jamie came home and started a club at UNIS -- a school that revolves around global cultures and giving back to communities in need from all around the world -- focusing on the impoverished people of Nepal.

The Nepal Club flourished at UNIS, and over the last three years they have created and started a meal program in a Nepalese elementary school which feeds 60 children lunch every single day.
My kids are lucky enough to go to UNIS -- my son is in 1st grade and my twin daughters are in 6th grade -- and they have been involved in these important programs.

The club is currently fundraising to rebuild a school that was destroyed in the 2015 earthquake. Every year, 20 UNIS students go to Nepal to teach the students in Nagarkot and bond with the community. In conjunction, the club started a new project -- the empowerment of the women living in the villages. Currently, most of the women are either farmers or clean houses since they are from the "untouchable" class. These jobs pay so little that the girls would not be able to afford an education. The Nepal Club teamed up with the local Nepalese nonprofit Himilayan Voluntourism which provides raw material to the ladies and they use their creativity to design and make purchasable goods such as bags and cashmere pashminas. Every year the students of the Nepal Club travel to Nepal over spring break and bring the goods back to NYC and sell it at their school. All the profits made go back to these wonderful causes.

I wanted to expand their ability to sell so they will host a table here at apple seeds on Saturday, May 20th for us to help them with their cause. If you can't make it this Saturday morning, we will keep the gorgeous handmade products at our front desk all week. Please stop by and check them out…and support this incredible, student-led effort for this amazing cause!!

For more information on the Nepal Club and the work they do, please visit the website: https://www.schoolsofnepal.com


Mommybites Chit-Chat: Conversations with luminaries, entrepreneurs and influencers in the parenting world

Tell us a little about you (your background, your job, what makes you tick or anything else you think our Mommybites moms will find interesting).

Prior to starting a business together, we both were in careers that we loved. Allison Schlanger was a television producer. She worked at MTV for most of her career in the News and Docs department and also volunteered as a teacher for 3rd, 4th and 5th graders teaching conflict resolution and current events.

Alison Qualter Berna had two prior careers. She worked at NBC News Dateline and then at UNICEF, the United Nations Children’s Fund managing a global program using sports as a tool to address issues affecting children’s healthy development including child protection, education and HIV prevention.

In 2010, both of us had twins. Alison S had twin boys and Alison QB had twin girls. While we were both on maternity leave we signed our kids up for music class – and that is where we met each other…in a freight elevator because the regular elevator didn’t fit our twin strollers! We immediately connected over the fact that we had the same name, both had twins, were both from New Jersey and could not decide if we were going back to our jobs.

We started dreaming of a life where we could bring our kids to work with us, and along with our husbands, started an indoor play space for families with young children called apple seeds. A couple of years into apple seeds we launched a music program called songs for seeds. songs for seeds is a three-piece rock band for kids that teaches so much more than music hitting many aspects of early childhood development. It quickly became our most popular class and so we are now franchising so we can share the program with kids across the country.

We have 22 songs for seeds locations from Scarsdale to Seattle and are quickly growing. Starting apple seeds and songs for seeds allowed our kids to grow up coming to work with us. We are looking for other young parents across the country who are interested in a similar work life balance to partner with us and own their own songs for seeds.

Who inspires you?

AQB: Allison inspires me constantly. She’s a role model mother, an exceptional friend and the most generous person I know. How lucky am I?

AS: How do I say the same thing about Alison without sounding like a copycat???

Allison inspires me constantly. She’s a role model mother, an exceptional friend, (adding) a whip smart business partner and the most generous person I know…oh and she does handstands on the edge of a cliff on a regular basis. How lucky am I?

What inspires you?

AQB: I’d say my kids inspire me every day because I often find myself fast forwarding my life so I can look back on it as an older person. I see my kids telling the story of their lives and I see the role that I played in it – both big and small. It informs my choices and actually forces me to focus on the big things and try to cherish the little things. Yoga also inspires me constantly since even if I can’t make it to class, I’ve absorbed the general philosophy reminding myself to constantly breathe through stress and find gratitude even in the tough stuff. Plus, Allison and I handstand every day!

AS: My family inspires me to attempt to live my best life every day. I have been reminded how fleeting life can be and know how lucky we are to have each other. It sounds cliché but I have moments of clarity that remind me that I want our time together to be filled with gratitude and happiness whenever possible.

What is your best piece of parenting advice?

AQB: Our kids’ preschool director once said this to us and we find ourselves both using it and sharing it with others. Remember that when your child is throwing a tantrum or having a meltdown, they’re not giving you a hard time, they’re simply having a hard time.

AS: That is one of my favorites too. The other is not necessarily parenting advice but it is a piece of advice that I return to on a daily basis…while parenting or just living. Don’t blame. Don’t complain. Wear a bracelet. Every time you blame someone or complain about something move the bracelet to the opposite wrist. It is illuminating and cleansing (and not so easy!). It changes the way you speak and then the way you think. I love it.

What’s the worst piece of parenting advice you have heard?
AQB: That your kids don’t fully understand what’s happening- what you’ve said in the next room, your mood, the nuances of your energy. The truth is they know you as well as you know them. And they hear everything!

AS: That you should get as much sleep as you can before your baby is born (or brought home) – as if you can store up sleep and just pull it out on a whim on those nights when your infant wakes you at midnight, 1:30, 2:17, 3:45, 4:20 and is up for good by 5am. You can sleep to your hearts content until the minute your child is put in your arms — after that your nights are not your own for at least 3-5 months…if not 3-5 years.

What’s the most common question you are asked by parents?

AQB/AS: A lot of people ask us how we started a business with two year old twins. Our answer? We deeply believed in our idea and wanted to fill a need in our community. But mostly we were able to make it happen because we had each other, we were in it with our husbands, and we could take our kids to work with us every day as we wrote and evaluated curriculum and built the entire business. That precious time with them made it worth every second.

What are some of your favorite T.V. shows? Books? Foods?

AQB: TV? People watch TV when they work and have kids? When we can keep our eyes open, we both like Homeland and Curious George, which taught us almost everything we know. And of course Sesame Street which served as inspiration as we wrote the curriculum for our kids’ music program, songs for seeds. songs for seeds is now in 22 cities across the USA with many more opening in September! But let’s face it…we don’t really watch tv. As soon as we lie down on the couch, it’s zzzzzzzz

AS: Black Mirror is genius, psychologically scary and a peephole into the future. The first episode will rock your world. Then watch This is Us to cleanse…

What parenting books do you most recommend to parents?

We recommend books filled with humor like Remarkably Average Parenting and Shitty Mom since they help us take things a little less seriously. We believe that parents can get through it all with a little less worry and a lot more seizing the tiny moments. Parents are hard on themselves so our advice is often just let it go, don’t sweat the small stuff, pick your battles, laugh more. The other best book for parenting advice is any book for yourself – fiction or other. If you’re taking even a little bit time for you, chances are you’ll be a happier mom.

What are some of your favorite parenting products?

Does wine count as a parenting product?

If you could be someone else for a day who would it be and why?

We would love to be one of our kids for the day and see what it’s like to be in their skin, in school, navigating NYC and friends. Our guess is our empathy for their experience would grow even more…plus, we’d think we would have fun!

What’s up next for your professionally?

We want to grow our kids music franchise, songs for seeds, and bring the music to towns across the country. We hear from moms (parents) on a very regular basis that they want what we wanted…to find a way to bring their kids to work (without hiding them under their desk). Owning a songs for seeds franchise is made for people who want to integrate their family life into their work life, be their own boss and contribute to their community.

What makes us confident in this business is that songs for seeds is much more than music and that really resonates with parents. In one 45 minute class, kids learn shapes, colors, number, counting, animal sounds, animal movements, global music and do much more. It is the most fun your child (and you…) will have all week! We raised our kids on it and we know thousands more children will be grooving to the music very soon!

Are there any other questions you wish we asked? If so, what and how would you answer?
Business plug…we just know this is a fun business to own and operate, work from home, work with your kids AND contribute to your community. 
If you are interested in songs for seeds – contact usWe would love to meet you!


There are many women who change careers once they have children— either by necessity (like me) or by choice, like Alison Berna and Allison Schlanger, two new friends I made recently who started the apple seeds playspace in NYC.

Just to give you a bit of background— I was introduced to the Al(l)isons shortly after my book came out. We have a mutual friend who gave them a copy and they loved it so much, they decided to order a whole bunch to give as gifts to their most loyal customers. Then we ended up using their party space for Harlow’s birthday party. As I got to know them, I realized we have a lot in common and wanted to help them spread the word about their new franchise opportunity, which they say works best for moms who find themselves in the exact same spot as they did back when they first became parents.

At the time, Allison was a television producer for MTV who never imagined she would leave a career she loved and Alison managed a global program for UNICEF which used sports as a tool to address health and child development issues, including child protection, education and HIV prevention. She loved her job but couldn’t reconcile the travel once she had children.

They met the way most new moms meet— on the first day of a “mommy and me” music class, where they bonded over the fact that they both had twins (in oversized strollers), they both were originally from New Jersey, they were both on extended maternity leave and they both were deciding if they wanted to go back to their previous jobs. Having their babies had changed their perspective on what they wanted to do with their lives. “Wouldn’t it be great if we could bring our kids to work with us?” they wondered together. And then Apple Seeds was born.

I did a little interview because I thought their story sounded best coming straight from them.

Why did you decide to start Apple Seeds?

We wanted to create something that would give us the flexibility and time we wanted to spend with our kids, as well as work for ourselves. We also wanted to take our kids to work with us without feeling guilty. At the time, the Chelsea/Flatiron area was experiencing an incredible boom of families moving in to the neighborhood and we saw a need for a safe, clean and fun space where we could go with our babies. It took many late night meetings after the kids were asleep and lots (and lots) of bottles of red wine for the idea of an all-in-one play space for kids newborn-5 years old to come to fruition. Witnessing all of the strollers and the parks, we anticipated that a place like apple seeds was more than just something we wanted. We were right— we had a line out the door on day one!

Why and how did you get your spouses involved?

The timing was kind of crazy…all four of us were very open to changing our career paths when our kids were born. Plus, Craig and Bobby excel in areas that are not in our wheelhouse and vice versa. It gave us a huge sense of comfort to know we were all in this together and that they could take on areas of the business that we would potentially drive into the ground. The four of us always feels like a good balance that just works.

What are the benefits and stressors of being a business owner?

The main benefit of owning your own business is that you are in control of your schedule and you make all the decisions for your company (for good & for bad). By “in control of your schedule,” we don’t mean we have the luxury of leisure time in our day, but it is our day to plan. As working parents, we get to drop our kids off at school, take them to after school activities, sign up for field trips, be active in our school committees and be home for homework. That doesn’t mean we have work/life balance all figured out. We are always running to get things done but we know how lucky we are that we do not have a boss who is clocking our office hours or judging where we spend our time. And…once the kids are in bed, we are back online. We are responsible for moving the business forward, paying our employees and our rent, making sure our classes are enriching and fun and that facility continues to be as safe and inviting as we promised our community it would be. It is so great to really feel like “the big picture” is in your control. It is a %$#!load of freedom, but also a %$#!load of work and worries!

What is Songs for Seeds?

Two years into our business, we created Songs for Seeds, our music program. We wrote the class with the intention of having distinct sections that each target a different aspect of early childhood development (shapes, colors, numbers, counting, animals, global sounds and more). We set all of it to really cool music (we promise it is cool, really). Songs for Seeds quickly became our most popular class and we began selling franchises 1 1/2 years ago.

Why did you decide to open Songs for Seeds up to franchisees rather than expanding yourselves?

That decision was based entirely on bandwidth and money. We live in NYC and cannot pretend to know the communities outside of where we live like we know our own neighborhood. When you are running a community based business, you have to be there— meeting the families, attending the classes, observing your teachers. We knew that if Songs for Seeds was going to thrive outside of NYC, it would be in better hands if run by the moms and dads who are raising kids in those towns and involved in those communities. Focusing on the franchise business, instead of running individual locations, allows us to be very involved in the meeting and choosing of new franchise owners. It also allows us to provide constant and consistent support as new locations open. We are constantly creating and improving our franchise infrastructure and systems. We would not be able to do any of that if we were running the day to day operations of multiple locations across the country. Luckily we have incredibly passionate, entrepreneurial owners who are leading the way in towns, from Scarsdale to Seattle. With 22 locations sold, we are growing quickly and savoring the words from new parents in the fold who tell us just how happy they are with the way their kids are learning.

Why do you think franchising Songs for Seeds is a good opportunity for moms who are looking for a more family-friendly career path?

Owning a Songs for Seeds franchise offers someone the chance to work for themselves, which includes flexibility and the chance to do something good for the kids in your community. It is extremely gratifying to watch babies grow and build community among families within a neighborhood. Plus, Songs for Seeds is a very low cost franchise. There is no brick and mortar space that requires a lease and a build out. It is a mobile business that makes the commitment a little less scary.

How complicated is the franchising process?

Our hope is that it is not complicated at all! We have broken up our franchise training and support system in to three stages. During onboarding we take you through six phases to get your business up and running – setting up your business, setting up your vendors, setting up your tech needs, finding your location, finding your band and finding your customers. The onboarding process takes you all the way to training week. Then the franchise owners and their bands all come to NYC for five days of intense music and administrative training. It is the most fun part of the franchise process. It is a mix of band camp, sleep away camp and boot camp. Over the course of five days, we fully prepare the band and owners to go back to their neighborhood and kick off classes immediately. Once training week is over, we move onto the ongoing support phase. Each franchise owner is given a point person at Songs for Seeds, so they have constant access to our entire management team whenever they need us. They are never alone.

If someone is interested, who should they contact? What would be the next step?

They can contact us directly by email at franchising@songsforseeds.com or visit songsforseeds.com/franchising and click “get started.” They will be prompted to fill out a few information fields and we will contact them immediately. The four of us (including our husbands Bobby and Craig) will walk them through a few presentations about the business, help them assess their financials and invite them to spend the day with us here in NYC.

If you’re reading this far, email us! We already can’t wait to meet you!